WHY NOW?
WHY NOW?
“A $2.8 Billion Settlement Will Change College Sports Forever. Here’s How”
This AP News deep‑dive unpacks the recently approved antitrust settlement that allows Division I schools to pay athletes directly and funds $2.7 billion in back pay. Understanding this landmark ruling is crucial—it reshapes revenue streams, revises amateurism norms, and sets a new precedent for athlete compensation.
“NIL Contracts And Disputes: Will They Shape The Future Of College Athletics?”
Forbes examines emerging contract structures, licensing hurdles, and high‑profile disputes between schools, collectives, and athletes. Navigating these legal complexities is vital for athletes and advisors alike to ensure fair terms and long‑term brand protection.
“How Young Adults Shape The Future Of Work Through NIL And Branding”
This Forbes feature highlights how today’s athletes are leveraging social media, merchandise, and micro‑entrepreneurial ventures to build sustainable personal brands. It illustrates actionable strategies for turning athletic influence into diversified income streams—essential reading for anyone entering the NIL arena.
